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Collaborating with Lume Furniture to help shape and extend the wider Lume Group brand was a genuinely rewarding experience, and a fantastic way to kick off 2026. They’re a fast-growing, ambitious company with a real focus on sustainability and the people behind the brand, and I was made to feel like part of the team from day one.
I had full ownership of the project, shaping their brand identity from scratch - including logo, visual direction, and site copy - and translating it into a website that is both beautiful and functional. The site showcases their products, case studies, and growth in a way that feels natural, engaging, and entirely Lume.
Project details
From the very beginning, I worked closely with the Lume team to develop their brand identity and translate it across the website. I created their logo, defined the visual direction, and wrote site copy that reflected their values and voice. I then designed and built the website, ensuring it was intuitive, engaging, and visually striking, while highlighting key products and success stories. Every decision - from layout to imagery to content structure - was made to ensure the site felt cohesive, functional, and wholly representative of Lume.
Working with a team who genuinely care about their impact made the project a rare and enjoyable experience. The result is a website that is not just a platform for their products, but a true reflection of the company’s personality, ambition, and green-minded ethos.
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