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From social campaigns and client communications to the launch of a new website and full-scale brand migration, I had the privilege of helping guide Sutton Winson through a defining chapter in its history — one that saw the business evolve from a proudly independent broker into part of Acrisure UK Broking.
I first supported Sutton Winson’s brand refresh in 2022 — their first in over 30 years — including the launch of a new website that replaced an outdated platform with something far more dynamic, client-led and data-driven. It quickly became a standout in the insurance broking space, not just for its design but for its focus on user experience and value.
But it was the rebrand following their integration into Acrisure UK Broking that truly meant something to me. Sutton Winson was a business I genuinely loved, and being entrusted to help carry their identity into the next era was an honour I won’t forget.
Physical rebrand of SW's Sussex office
LinkedIn switchover from SW to Acrisure UK Broking
SW rebrand press release
'Becoming One Acrisure'
client communication
Project Details
I created and managed integrated campaigns across social and digital channels, led on website migration and content strategy, and developed a wide suite of marketing collateral — all aligned with Acrisure UK Broking’s brand while staying true to Sutton Winson’s legacy. I supported the rollout of new branding across Acturis, kept all stakeholders up-to-date through regular comms, and helped bring teams and clients along the journey.
The result was more than a rebrand — it was a respectful evolution. One that preserved everything people valued about Sutton Winson, while creating new opportunities through a centralised, future-facing platform. It also drove measurable success, including generating thousands of pounds in cross-referral business as part of Acrisure UK Broking’s wider ecosystem.
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